• Digital Marketing Manager

    Additional Posting Locations 2 weeks ago(8/6/2018 6:11 PM)
    Requisition ID
    # of Openings
    Category (Portal Searching)
    Marketing - Data & Insights
  • Overview

    This role supports the growth targets of Los Angeles Times Events & Consumer Integrated Marketing business. The Digital Marketing Manager will be responsible for establishing the Los Angeles Times as a leading provider of digital services including, but not limited to, Digital Ad tracking, website development, SEO, email marketing, paid search and native content.


    This is a B2C marketing role operation through a focus on internal clients such as Events Team, LA Times sales staff, creative services and management.


    • Directly responsible for developing campaigns, collateral and promotional activities from inception and development, through completion to promote Los Angeles Times Events portfolio and generate sales leads.
    • Full responsibility for the ongoing development and optimization of the Los Angeles Times Events website portfolio, ensuring the sites act as a showcase for the full array of experiences included.
    • Implement a strategy to keep all staff (dedicated and hybrid reps) abreast of analytics updates, campaign changes, success stories and testimonials.
    • Conduct regular audits of all available sales collateral and oversee updates as necessary to include new products, pricing, success stories and market trends.
    • Develop client specific sales packages and collateral as necessary, especially for higher end clients requesting premium digital services.
    • Participate in sales calls, the client on-boarding process and regular client reporting meetings to provide strategic input.
    • Work with the Sr. Director, Events & Consumer Integrated Marketing to develop and continually update a range of new process documents including a client onboarding kit, client reporting dashboard, creative brief templates, client satisfaction surveys etc.
    • Leverage internal and external resources for timely and effective delivery of all marketing activities.
    • Collaborate with internal partners to support the tactical aspects of campaigns and projects.
    • Ensure campaigns and projects meet deadlines and budget requirements.
    • Manage multiple campaigns simultaneously on an on-going basis; monitor and track effectiveness while making recommendations for the continual improvement of promotional efforts.
    • Interact with internal and external partners and vendors telephonically, electronically and in person.
    • Liaise with creative services to facilitate creative development when necessary.
    • Manage the process of clearly conveying information and ideas through various media to individuals or groups, helping them understand and influencing them to take action.
    • Continuously drive ideation and trend identification both within and outside of our current business.
    • Active participation in additional special projects, as required.


    • Four-year college degree in Marketing or equivalent related experience.
    • 3-8 years of related experience as a marketing professional, preferably with a B2C and/or Events marketing focus.
    • Experience in the branded content field and the marketing of digital services such as web development, SEO, paid search, social media marketing and event marketing a plus.
    • Ability to prioritize and demonstrate independent decision making on a daily basis; ability to confidently and diplomatically question the “status quo.”
    • Able to effectively deal with demanding personalities and resolve time-sensitive issues.
    • Ability to lead projects.
    • Excellent communication, collaboration and presentation skills.
    • Strong organizational skills, detail-oriented with the ability to handle multiple projects and budget time productively.
    • Proven track record of learning and adapting to new technology and industry trends.
    • Thrive on providing legendary customer services in a deadline driven environment.
    • Ingenuity, creative vision.
    • Ability to excel in a high-energy, fast-paced, multi-tasking team environment and maintain a positive attitude.
    • Experience using one or more of the following systems would be an advantage: WordPress, Eventbrite, Epsilon, Cheetah Mail, Google Analytics


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to apply? Connect with us for general consideration.